Sony Ericsson to become simplySony by mid-2012

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    [img width=400 height=266][/img]
    If you thought saying Sony Ericsson Xperia
    X10 mini pro was a mouthful then you will be
    happy to know that at least one word out of
    that enormous name will be dropped by next
    As we already know, Sony had announced
    their intent to acquire the Ericsson's stake in
    Sony Ericsson back in October. The transaction
    was said to complete sometime in January,
    Now, however, we know that the name change
    to simply 'Sony' (which was inevitable) won't
    happen before mid-2012. Also, once Sony
    takes over, the brand will only concentrate on
    selling smartphones, with the current feature
    phones being dropped completely.
    Kristian Tear, executive VP and head of sales
    and marketing at Sony Ericsson, while
    speaking to the Times of India, said:
    "A lot of planning goes into getting the
    branding right but we will be done by middle
    of next year. It will also mean that the
    marketing and advertising investments will
    go up. We haven't been as fierce as we were a
    few years back but we will step it up, refocus
    and invest more in brand-building in select
    markets and India is one of those markets."
    With their focus now being solely on
    smartphones, we can expect a lot better ones
    from Sony Ericsson in the future. Sorry, we
    meant from Sony.

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